Management & Business
ug
Full Time
BBA
Bachelor of Business Administration
3 Years
7 Colleges
BBA Syllabus 2026
The Bachelor of Business Administration (BBA) syllabus covers a structured programme spanning 3 Years designed to build both foundational knowledge and specialised expertise. Below is the detailed semester-wise subject breakdown and programme structure.
BBA Semester-wise Subjects
BBA Syllabus & Subjects
BBA follows a structured 6-semester curriculum covering core business disciplines in the first two years, with specialization electives in the third year. Most universities follow a similar framework aligned with UGC guidelines.
Core Subjects Across All Semesters
| Subject Area | Key Topics | Semester |
|---|---|---|
| Principles of Management | Planning, Organising, Leading, Controlling, Management theories | 1 |
| Financial Accounting | Journal entries, Ledger, Trial Balance, Financial Statements, Depreciation | 1 |
| Business Economics | Micro & Macroeconomics, Demand-Supply, Market Structures, GDP, Inflation | 1–2 |
| Marketing Management | 4Ps, Segmentation, Targeting, Positioning, Consumer Behaviour, Branding | 2 |
| Organisational Behaviour | Motivation, Leadership, Group Dynamics, Organisational Culture, Conflict | 2 |
| Human Resource Management | Recruitment, Training, Performance Appraisal, Compensation, Labour Laws | 3 |
| Financial Management | Capital Budgeting, Cost of Capital, Working Capital, Dividend Policy | 3 |
| Operations Management | Production Planning, Quality Management, Inventory, Six Sigma, Lean | 3 |
| Business Law | Contract Act, Companies Act, Consumer Protection, IPR, GST basics | 3–4 |
| Strategic Management | SWOT, Porter's Five Forces, BCG Matrix, Competitive Strategy, Mergers | 5 |
| Research Methodology | Research Design, Sampling, Data Collection, Statistical Analysis, SPSS | 4 |
Specialization Electives (Semester 5–6)
| Specialization | Key Elective Subjects |
|---|---|
| Finance | Investment Analysis, Security Analysis, Portfolio Management, Banking & Insurance, Taxation |
| Marketing | Brand Management, Digital Marketing, Retail Management, Advertising, Consumer Behaviour |
| Human Resources | Talent Management, Compensation & Benefits, Industrial Relations, HR Analytics |
| International Business | International Trade, Export-Import Management, Foreign Exchange, WTO |
| Business Analytics | Data Visualisation, Business Intelligence, Predictive Analytics, SQL, Python basics |
| Entrepreneurship | Business Plan Development, Venture Capital, Startup Ecosystem, Innovation Management |
Practical Components
- Summer Internship: 6–8 week mandatory internship between Semester 4 and 5 at a company. Internship report and viva are graded.
- Major Project: Semester 6 capstone project — live business problem analysis with company collaboration.
- Case Studies: Harvard/IIM case studies integrated throughout the curriculum for practical business problem-solving.
- Industry Visits: Factory visits, corporate office tours, and interactions with industry leaders.
BBA Programme Structure & Credit Distribution
BBA Year-wise Curriculum Structure
BBA follows a progressive 3-year structure — foundation in Year 1, functional depth in Year 2, and specialization with capstone project in Year 3.
Year 1 — Business Foundations
| Semester 1 | Semester 2 |
|---|---|
| Principles of Management | Marketing Management |
| Financial Accounting | Macroeconomics |
| Business Mathematics / Statistics | Cost Accounting |
| Business Communication | Organisational Behaviour |
| Microeconomics | Business Law (Basics) |
| IT / Computer Applications | Environmental Studies |
Year 2 — Functional Depth
| Semester 3 | Semester 4 |
|---|---|
| Human Resource Management | E-Commerce / Digital Business |
| Financial Management | Consumer Behaviour / Marketing Research |
| Operations Management | Management Accounting |
| Business & Corporate Law | Entrepreneurship Development |
| Indian Financial System | Research Methodology |
| Business Analytics (intro) | International Business |
Summer Internship: 6–8 weeks between Semester 4 and 5. Mandatory at most colleges. Graded on internship report + viva.
Year 3 — Specialization & Capstone
| Semester 5 | Semester 6 |
|---|---|
| Strategic Management | Advanced Strategy / Capstone |
| Business Ethics & Corporate Governance | Major Project / Dissertation |
| Specialization Elective 1 | Specialization Elective 3 |
| Specialization Elective 2 | Specialization Elective 4 |
| Internship Project Report | Comprehensive Viva |
Skills Developed in BBA
Skills Required & Acquired in BBA
Skills Required (Before Joining BBA)
Academic Foundation
- Basic mathematics (percentages, ratios, basic statistics)
- English communication — reading and writing proficiency
- Logical reasoning and analytical thinking
- General awareness of current affairs and business news
Soft Skills
- Willingness to participate in group discussions and presentations
- Basic comfort with teamwork and collaboration
- Curiosity about business, markets, and economic trends
- Time management and self-discipline
Skills Acquired During BBA
Business & Analytical
- Financial analysis and accounting fundamentals
- Market research and consumer analysis
- Business plan development and evaluation
- Data-driven decision making using Excel, SPSS
- Strategic thinking and competitive analysis
Communication & Leadership
- Business presentations and pitching skills
- Report writing and business documentation
- Negotiation and persuasion techniques
- Team leadership and project management
- Cross-functional collaboration
Digital & Technical
- Excel (advanced functions, pivot tables, charts)
- Digital marketing tools (Google Analytics, SEO/SEM)
- ERP systems and business software basics
- Social media management and content strategy
- Basic data visualisation (Power BI, Tableau)