BJMC
Bachelor of Journalism and Mass Communication
BJMC Syllabus 2026
The Bachelor of Journalism and Mass Communication (BJMC) syllabus covers a structured programme spanning 3 Years designed to build both foundational knowledge and specialised expertise. The curriculum varies by specialisation, with 4 specialisations available including Advertising, Digital Media, Journalism. Below is the detailed semester-wise subject breakdown and programme structure.
BJMC Semester-wise Subjects
BJMC Syllabus & Subjects 2025
The BJMC curriculum combines media theory, practical production skills, and industry internships across 6 semesters. Year 1 covers communication fundamentals and media history, Year 2 introduces specialised domains (print, broadcast, advertising, PR), and Year 3 focuses on advanced production, digital media, and a capstone project or internship.
Core Subjects
| Subject | Key Topics | Industry Relevance |
|---|---|---|
| Communication Theory | Models (Shannon-Weaver, Lasswell), Mass Communication theories, Media Effects, Semiotics | Foundation for understanding audience behaviour and media impact |
| Print Journalism | News Writing, Reporting, Editing, Layout Design, Investigative Journalism, Feature Writing | Core skill for newspaper, magazine, and digital news careers |
| Broadcast Journalism | TV News Production, Anchoring, Radio Programming, Studio Operations, Live Reporting | Television and radio news channels, podcast production |
| Advertising & Marketing | Copywriting, Campaign Planning, Brand Management, Consumer Behaviour, Media Planning | Advertising agencies, brand teams, digital marketing roles |
| Public Relations | Corporate Communication, Crisis Management, Media Relations, CSR, Event Management | PR agencies, corporate communications departments |
| Digital Media & New Media | Social Media Strategy, Content Marketing, SEO/SEM, Web Analytics, Influencer Marketing | Highest-growth area — every company needs digital media professionals |
| Film Studies & Production | Cinematography, Editing (Premiere Pro, DaVinci), Documentary, Screenwriting, Direction | Film, OTT content, corporate video production, YouTube |
| Media Law & Ethics | Press Council of India, IT Act, Defamation, Copyright, RTI, Press Freedom, Fake News | Legal framework for responsible journalism and content creation |
Practical & Production Components
- Newspaper Lab: Students produce college newspapers — learning layout (InDesign), editing, headline writing, and page design under real deadlines
- TV Studio Practice: Hands-on experience with cameras, teleprompters, editing suites (Premiere Pro, Final Cut), green screens, and live broadcast setups
- Radio Production: Script writing, recording, editing (Audacity/Adobe Audition), and producing radio features, jingles, and podcasts
- Photography & Videography: DSLR/mirrorless camera operations, lighting, composition, photo-journalism, mobile video production
- Digital Content Lab: Social media campaigns, blog/website creation (WordPress), SEO optimisation, Google Analytics, email marketing
- Internship (6–8 weeks): Mandatory placement at media houses, agencies, or corporate communication departments — often leads to pre-placement offers
BJMC Programme Structure & Credit Distribution
BJMC Year-wise Curriculum Structure
The 3-year BJMC programme follows a build-up model: Year 1 establishes theoretical foundations and basic media skills, Year 2 introduces domain specialisations and production techniques, and Year 3 focuses on advanced practice, digital media, and industry-ready projects.
Year 1 (Semesters 1-2) — Foundations
| Semester | Papers | Practical Component |
|---|---|---|
| Semester 1 | Introduction to Communication, History of Media in India, English for Media | Basic writing workshops, current affairs analysis |
| Semester 2 | Principles of Journalism, Media & Society, Introduction to Photography | Photo-journalism, news writing assignments |
Year 2 (Semesters 3-4) — Specialisation
| Semester | Papers | Practical Component |
|---|---|---|
| Semester 3 | Print Journalism, Advertising Fundamentals, Media Law & Ethics | Newspaper production lab, ad campaign project |
| Semester 4 | Broadcast Journalism, Public Relations, Film Studies | TV news package production, radio show, short film |
Year 3 (Semesters 5-6) — Advanced Practice
| Semester | Papers | Practical Component |
|---|---|---|
| Semester 5 | Digital & New Media, Media Research Methods, Development Communication | Social media campaign (live), media research project, internship |
| Semester 6 | Global Media, Media Management & Economics, Elective (Documentary / Data Journalism / Event Mgmt) | Capstone project (documentary / digital news portal / ad campaign) |
Skills Developed in BJMC
Skills Required & Acquired in BJMC
BJMC develops a unique combination of creative, technical, and analytical skills. Graduates emerge as multi-platform content professionals — capable of writing for print, producing for TV, shooting video, managing social media, and analysing audience data. This versatility is the programme's biggest career advantage.
Technical Skills Acquired
Writing & Editing
- News writing: inverted pyramid, hard news, features, editorials
- Copywriting: headlines, taglines, body copy for ads and marketing
- Editing: sub-editing, proofreading, fact-checking, layout design
- Content writing: blogs, social media posts, website copy, SEO content
Video & Audio Production
- Video shooting: DSLR, mirrorless, mobile cinematography
- Video editing: Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro
- Audio production: podcast recording, radio production, Adobe Audition
- Live production: studio operations, OB van, live streaming
Digital & Social Media
- Social media management: Instagram, Twitter/X, LinkedIn, YouTube
- SEO/SEM: keyword research, on-page optimisation, Google Ads
- Analytics: Google Analytics, social media insights, campaign metrics
- Design basics: Canva, Adobe Photoshop, InDesign for visual content
Research & Analysis
- Media research: surveys, content analysis, audience measurement
- Data journalism: data sourcing, visualisation, investigative data analysis
- Market research: brand tracking, consumer behaviour, media consumption
- Critical thinking: media literacy, source verification, bias detection
Skills Required for Admission
| Skill Area | Pre-requisite Level | How BJMC Develops It |
|---|---|---|
| English Proficiency | Good reading & writing ability | Professional-grade writing across formats — news, features, scripts, copy |
| Current Affairs Awareness | Regular newspaper reading habit | Deep media industry knowledge, policy understanding, global affairs |
| Creativity | Basic creative thinking | Campaign ideation, visual storytelling, multimedia content creation |
| Technical Aptitude | Basic computer/smartphone skills | Professional production tools: Premiere, Audition, Photoshop, WordPress |
BJMC Specialisations
The syllabus and curriculum differ by specialisation. Explore all 4 available specialisations: